Feydom’s Sustainable Production

For Feydom, environmentally sustainable production is no longer just a plan, as its current project is a reality…

In 2017, Feydom was encouraged to do whatever it took to change its business model to produce environmentally friendly products.

With a clear goal to recognize and accept full responsibility for the impact of the business on the environment and society, Feydom started the HOOOPE project with the following goals:

1. Systematic transformation of the entire production process
2. Big investments in the development of new renewable resources
3. Changing the structure of the company’s ethics based on full transparency and accountability

The results is an unbelievable 50 hectare forest in Serbia.

In order to reach the goal, Feydom started planting its  forest in 2017 and since then it has planted 10 hectares of Paulownia trees in this forest every year. Paulownia wood is a unique kind of wood and is mostly used to make furniture, plywood, toys and musical instruments. Now it totals 30,000 fast-growing trees on a 50-hectare farm, which is only the first half of the 100-hectare Feydom project.

The goal of this project is to source the necessary timber and grow 10 trees for every tree used in the production process. It absorbs about 2 million kilograms annually and the number is growing rapidly as the number of the trees is also growing.